ABOUT
I am a womenswear designer with over a decade of experience in luxury fashion. I have experience designing multiple product categories including woven garments, knitwear, accessories, swimwear and product design. Here is a selection of work from my namesake label that highlights a range of experience. The brand launched with a capsule collection as an exclusive on Moda Operandi in 2016. The brand has been featured in Vanity Fair, WSJ Magazine, Harper’s Bazaar, Vogue.com and InStyle, over the last few years and had a consistent 85% sell-through in the Moda Operandi boutique.
THE COLLECTION
When I launched my label in 2015, I set out to tell a story about minimalism that feels fresh, distinctive and without artifice. Here is a selection of collection imagery produced from various seasons highlighting the brand’s emphasis on craftsmanship and enduring design.
photography: Eric White
hair & make-up: Ayaka Nihei
DESIGN & DEVELOPMENT PROCESS
Below is a glimpse at the design process from initial concept and source imagery to fabric selection, initial sketches by hand, to CAD drawings and flat sketches and garment specifications for the fall collection.
ART DIRECTION
Here is a sample of visual research and concept brief for an e-commerce ‘transitional wardrobe’ editorial featuring summer and pre-fall collections. This story is a visual narrative of a woman getting home from work and moving through her personal space in the late summer when the sun sets and temperatures cool.
EDITORIAL CONTENT
I produced a series of editorial profiles featuring women who inspire me, wearing the collection. The content was featured in a newsletter to subscribers with links to shop the looks.
PRESS
Additional press highlights are available at marisawitkin.com.
EVENT DESIGN & CREATIVE
Below are samples of design & creative for an event at a private estate in Hawaii. The design direction is inspired by Hawaiian heritage, organic shapes and natural materials found in the surrounding landscape. The below pages highlight the floral palette, cocktail hour furniture, lighting design and a stage design concept for the evening’s music performance. It is a collaborative effort with the florist, production and custom fabricators to bring the vision to life.
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