ABOUT
I am a multidisciplinary creative specializing in art direction and womenswear design. I recently relocated to San Francisco after 12 years in New York City where I spent the last 4 years running every aspect of my eponymous women’s ready-to-wear line.
I have a decade of experience in design, image production and project management from ideation to development to execution, and the technical skills required to make ideas come to life.
THE COLLECTION
When I launched my label, I set out to tell a story about minimalism that felt easy, distinctive and without artifice. Here is a selection of collection imagery produced from various seasons highlighting the brand’s emphasis on craftsmanship and enduring design.
photography: Eric White
hair & make-up: Ayaka Nihei
BRANDING
The brand was born out of a love for quiet luxury. With this in mind, I designed “barely there” labels and swing tags. In contrast to the quiet branding, was bolder imagery with a strong product focus. Here is a selection of branded content, mock-ups and creative content that I designed and produced.
logo, swing tags
campaign
e-commerce, visual merchandising
EDITORIAL
I organized, styled, and executed an editorial campaign to showcase real women who inspire me, wearing the collection.
PRESS
Additional press highlights are available at marisawitkin.com.
CONTACT: