ABOUT
I am a multidisciplinary creative consultant and womenswear designer, specializing in knitwear and woven garments. I recently relocated to San Francisco from New York where I earned a degree in fashion design from Parsons. I have a decade of experience in conceptualizing a collection from sketch to source material and developing samples to scaling production for knit and woven categories.
I spent the last four years running every aspect of my eponymous luxury ready-to-wear line including producing and art directing photoshoots for seasonal campaigns, look books, editorial content and e-commerce. I care deeply about enduring design, quality craftsmanship and impeccable fit; and, creating compelling visuals for authentic storytelling.
THE COLLECTION
When I launched my label, I set out to tell a story about minimalism that felt easy, distinctive and without artifice. Here is a selection of collection imagery from various seasons highlighting the brand’s emphasis on craftsmanship and enduring design.
photography: Eric White
hair & make-up: Ayaka Nihei
BRANDING
I developed the brand’s visual identity via logo design, packaging, e-commerce and campaign imagery. Here is a selection of visual assets designed and art directed to reinforce a sense of quiet luxury.
logo, swing tags
campaign imagery, art direction
e-commerce, visual merchandising
EDITORIAL
I organized, styled, and executed an editorial campaign to showcase real women who inspire me, wearing the collection.
PRESS
Additional press highlights are available at marisawitkin.com.
CONTACT: